Proposal

We have been given instructions to redesign the East Norfolk Sixth Form College website to suit it to a specific audience such as all genders and people aged between 15/17 years. This is because the college believes the website can be changed in some way to target everyone who is drawn to the website. After looking at the original East Norfolk website I have identified a whole portion of negative space, here is what I mean.

In my opinion I feel like the current website design is mostly aimed towards parents/carers/elders and its understandable because most parents want to try and find the best college for their child. When I design a website to help target all audience such as students too I will be getting rid of most of the negative space on the page as it can be filled in with more important topics such as what might be coming to EN in the future etc. I will be making the website more colourful so it attracts more audience and changing the layout and fonts. I believe that with a different layout and more colours it may attract a better audience to the college. I wont be changing the logo on the website due to gold represents winning, this also implies that they are a winning college, and they are willing to give it all to help us win and succeed in life. Hopefully I can make a eye catching and suitable website for everyone to be attracted to. When I plan on making my website I will be using different fonts, layouts and colours. My website will consist of the following: 3 box layout which is 2 pictures at the bottom of the page next to each other and 1 main picture or slideshow at at top of the page but below the navigation bar. The font size and styles I will be using are Ariel, 11/12 and bold/nomral. The following colour hex codes will be on my website: #000000 (black) and #ffffff (white)